“Airports are melting pots of people, cultures and social norms with a common challenge: getting to your destination on time,” says Krishna Motukuri, CEO and co-founder of Zippin.
“Making the process as natural as possible can level the playing field for a myriad of cultures that shop differently. Simply checking in with a payment method, picking up products, and walking out is a universally accessible.
“Eliminating the checkout altogether helps retailers eliminate friction and ease the stress of travel to better serve the millions of people moving through airports while increasing their margins at the same time.”
In July, Motukuri took to Twitter to have his say on self-checkout technology.
Referring to a CNN Business article titled Nobody likes self-checkout. Here’s why it’s everywhere, Motukuri said: “Nobody likes self-service checkouts and contrary to what people think, it doesn’t even benefit retailers. Payment without payment, however, is another story.
“Self-checkout simply transfers the work from the cashier to the customer, increasing friction for the customer, which inevitably leads to frustration and errors and MORE work for retailers, in the end.”
“Cashless checkout works by removing friction and making retail operations much more efficient.”