Forget Ooshies – tapping into the Lego craze, Woolworths latest collectible lets customers build their own sustainable mini supermarket at home.
Woolworths Bricks will soon launch in stores nationwide, available to all customers for every $ 30 spent. There will be 40 Woolworths Bricks packs to collect in total.
The toys are made from at least 80% recycled materials, including refrigerators, swim goggles and luggage handles, and are themselves recyclable.
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If the past enthusiasm for the supermarket chain’s collectibles is anything to go by, the new Bricks line is poised to become a cult hit.
The toy blocks look a lot like Lego, and while the collectibles have no affiliation with the toy giant, 9Honey understands that the Woolworths Bricks are compatible with other brands.
Collectibles can build a replica of an eco-friendly Woolies supermarket, featuring solar panels, cash registers, car charging stations, carts and even ‘free fruit for the kids’ baskets.
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The eco-friendly mini supermarket concept is part of a campaign to highlight the retailer’s green initiatives, with Woolworths Marketing Director Andrew Hicks saying, âWe’re taking customers on this journey with us by showing in a fun way and creative how we grow greener, not only in the way we run our business, but also through the programs we engage with them. “
âWoolworths Bricks is a fun, interactive way to learn at home that can spark conversations within families about sustainability; whether it’s how materials like plastic or refrigerators can get a second life, or how solar panels and electric car chargers have a positive impact. on the environment in their local Woolies. “
The game blocks have been certified as good for customers and the planet by Good environmental choice Australia (GECA), depending on the brand.
Woolies will renew its partnership with TerraCycle for the collector’s item, which will allow shoppers to drop off pre-loved bricks at any Woolworths store for recycling when the time comes.
Jean Bailliard, chief executive of TerraCycle ANZ, said the materials can be recycled to make products such as community park benches and garden beds.
The new collector’s item follows Woolworths’ hugely successful Ooshies campaign, which saw demand soar across the country – and resulted in some stores run out of product.
This is not the first Woolies collectible with a “green” crease. The retailer launched the Woolworths Discovery Garden in February, with a seedling kit.
The Woolworths Bricks will be available to customers regardless of the purchasing method they choose, including pickup, click and collect, home and store delivery.
Avid collectors can purchase a Basic ($ 6) or Deluxe ($ 10) starter kit that includes a plinth and entry doors to launch their building.
More details to be announced, watch this space.
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