Redesigned Samsung Store in London sets new benchmark in retail


Last updated: October 7, 2021 at 15:29 UTC-02: 00

Online shopping has become very popular – almost vital – due to COVID-19 lockdowns, but offline retail has gone nowhere, and brick and mortar stores are now much more active than they weren’t last year. Samsung hasn’t given up on retail either, and in fact, the company recently reopened its store on the lower ground floor of Selfridges in London, UK, to set a new benchmark.

The retail store has been redesigned by the studio Dalziel & Pow and offers interactive showcases as well as a platform for product launches and brand collaborations. The store blends high tech, fashion and sustainability to reflect our modern era, and it’s supposed to set a new standard for what a tech retail store should be in 2021 and beyond.

Upon opening the store, Mark Seaman, senior manager of Samsung Electronics UK revealed (via Retail Manager): “The unique design aesthetic of our new space at Selfridges is a hallmark of how we want to reinvent the world of retail at Samsung. “ This could indicate that other Samsung physical stores could possibly undergo a similar refresh and makeover in other locations and possibly other markets.

Selfridges redesigned retail facade is a place to experience all things Samsung, from smart lifestyle TVs to CUSTOM refrigerators, Galaxy smartphones, laptops and more.

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