NHL Launches Collectible Digital Music Videos and Official NFT Marketplace


  • The NHL will feature stat-based music videos and NFTs on the platform
  • Sweet already works with Formula 1, NBA and NHL teams

National Hockey League (NHL) and Non-Fungible Token (NFT) specialist, Sweet, will offer fans the opportunity to purchase digital collectibles based on recent and historical video footage of iconic moments in rich history of the competition.

Several individual teams already have NFT partners, while the NHL has given its partner Upper Deck a license to create NFTs based on its trading cards, but this is the first time the ice hockey league will create items. video collection similar to the National Basketball Association’s Top. Shot.

“We are proud to launch the Official NHL Digital NFT Collectibles Marketplace this season and offer this innovative new interactive touchpoint for NHL fans,” said Dave Lehanski, Executive Vice President of the NHL. NHL, for business development and innovation.

“We’ve invested a lot of time analyzing the market and establishing a fan-centric strategy and are now thrilled to announce a partnership with a company that will not only provide us with a world-class digital NFT collectible experience, but also a Commitment to develop a comprehensive platform fully designed and customized for the NHL and fully focused on connecting with hockey fans in the most authentic and engaging way possible.

As part of its ‘multi-year agreement’ with the NHL, NHL Players Association (NHLPA) and NHL Alumni Association (NHLAA), Sweet will offer NFTs featuring cinematic highlights in high definition and will create an official digital collectible marketplace where fans can purchase and trade these tokens, and display them in an interactive 3D trophy room.

Other NFTs will also be available, including those that change appearance based on current team data, with special collections designed for marquee events like the NHL Winter Classic.

The NHL says Sweet’s “easy to use” user interface will hopefully be of interest to new NFT owners, as will the gamification features on the market, such as quizzes and challenges. Sweet’s other sporting clients include the Australian Open tennis tournament, Formula 1 teams McLaren and Red Bull and the NBA’s New York Knicks.

“We are honored to be partnering in a first-of-its-kind industry launch with such a globally recognized organization as the NHL,” said Tom Mizzone, Sweet’s Chief Executive Officer. “Working closely with the League and Fellowships, we curated visually stunning action moments, leveraging in-game gamification to create a truly engaging and unique relationship between collectibles and experiences.”

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