Film buffs in South Korea are treated to more elaborate and tailored tickets for Shang-Chi and the Legend of the Ten Rings than audiences elsewhere.
Shang-Chi and the legend of the ten rings has audiences enthused for a number of reasons: It’s one of the few major releases to be released exclusively in theaters since the onset of the coronavirus pandemic (COVID-19), and it marks a huge turning point for the Marvel Cinematic Universe in terms of representation and cultural diversity. But theaters need more than that if they are to overcome the challenges of the pandemic.
To get people more excited about Shang-Chi, South Korean cinemas gave moviegoers collectible tickets celebrating the MCU’s latest superhero. The tickets have been styled with the visual themes that adorn the film and, by extension, the Chinese culture it aims to explore.
Shang-Chi and the legend of the ten rings earned $ 8.8 million at the box office in its Thursday night premieres. Unlike its MCU predecessors, the film will air exclusively in theaters for 45 days before being available to stream on Disney + and PVOD. Disney CEO Bob Chapek previously said that Shang-ChiThe performance of ‘at the box office will determine the release strategy for the next ensemble film, Eternals, currently slated for November 5.
Marvel Studios’ latest entry into its ever-expanding cinematic universe follows the titular superhero as he confronts his past and his father’s legacy as the immortal leader of the Ten Rings, named after the mysterious Rings he used to conquer every nook and cranny of the world known in ancient times, according to Shang-Chi’s mother. While the film features a number of flashbacks, its central story takes place after the events of Avengers: Endgame, although it is uncertain when it precisely fits.
When asked about the film’s place in the MCU continuity, producer Jonathan Schwartz did not provide a definitive answer, only teasing that an official answer will eventually be provided. Regarding his relationship with End of Game, Schwartz said, âWe talked about itâ¦ There are actually footage from other MCU movies in Shang-Chi – Easter Eggs, if you look really closely. But it all boiled down to what was best. for the story, what we need to know about the Ten Rings to benefit from this story, and to make sure it was presented in the right way to the public. “
As Schwartz promised, Shang-Chi and the legend of the ten rings features a number of characters from across the MCU, including Wong, Abomination, and more, especially in the film’s mid-credits scene, teasing a bigger threat ahead for Shang-Chi and his allies.
KEEP READING: Marvel’s Shang-Chi Guide: News, Easter Eggs, Reviews, Theories & Rumors
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