Luxury fashion house Karl Lagerfeld has announced the launch of two NFT collectibles.
The collectibles will launch on the Web3 digital fashion marketplace, The Dematerialized. The new collectibles follow a previous successful release of three NFT figures that sold out in minutes.
The NFts were designed in collaboration with London street artist Endless. 500 NFt figurines will be released for 100 euros, called KLxEndless. A more exclusive version – KL7xEndless – will be available for 777 euros, with only 7 editions up for grabs.
Both NFTs look like Karl Lagerfeld’s Ikonik and wear prints made by Endless. The minifigures will also serve as access passes to an exclusive Karl Lagerfeld event, with the more exclusive KL7xEndless including an invitation to a cocktail party with a performance of Endless.
Owners of KLxEndless figures will be able to access digital highlights from the event, which will include the Endless performance and behind-the-scenes footage.
âAs Karl has always been fully immersed in the cultural relevance of the here and now, with this last drop, Karl Lagerfeld continues to innovate and create incredible experiences for our consumers. This launch represents the next exciting chapter in our journey into the digital world, âsaid Pier Paolo Righi, CEO of Karl Lagerfeld.
The newer NFTs also allow consumers to interact with the digital Karl in an augmented reality environment, and also share images with the hashtag PosewithKarl, much like with the brand’s previous version of NFT.
âWith the launch of Karl x Endless NFT, we hope to continue in his footsteps, pioneering a future of what is possible when the worlds of art and fashion collide,â said Endless. âWe are turning the virtual world of tomorrow into a creative world.
Collectibles will launch on December 17th.