Thursday 07-01-2021 16:21
Game publisher Gameloft is launching its very first NFT (Non-fungible Tokens) activation for an in-game tournament on Asphalt 9: Legends, the latest game in the Asphalt racing franchise, which recently crossed the billion-download mark at through the series.
Powered by Epik Prime and launching July 5, activation will see players compete for exclusive trophies and a range of limited-edition digital collectibles. Users will be able to store and explore their NFTs in their Epik account.
Epik’s NFT solution allows any brand to feature in games. This worked with the content division of Gameloft, Gameloft for Brands worked together to create this branded gaming experience, and for this activation, Epik chose to feature their own brand in in-game advertising.
“Epik is thrilled to partner with the legendary Asphalt franchise through its latest game, Asphalt 9: Legends for the first activation of Gameloft NFT,” said Victor David, CEO of Epik. “Together, we will clearly demonstrate how NFTs could be incorporated natively into the game to create new, immersive digital experiences for gamers.”
Epik’s NFT platform uses a hybrid on-and-off chain solution, whereby transactions such as purchases or transfers of items are made off-chain in real time. The only time a chain transaction occurs is when a user transfers an NFT item out of the Epik system, for example to a cold wallet or other marketplace.