Fanattik takes a dark flight into the dangerous world of ‘Knight Rider’ • The Pop Insider


“Make it a Michael Knight” | Source: Fanattik

Fanattik has just pressed the Turbo Boost button for a new line of products officially endorsed by the Foundation for Law and Government (FLAG).

To celebrate the 40th anniversary of Knight Rider, the collectibles brand has signed a partnership agreement with Universal Brand Development for a new line of merchandise inspired by a series that was ahead of its time and became a global sensation with a cult following.

Fanattik’s Luiz Ferreira presents a Knight Rider product with Michael Knight | Source: Fanattik

“The Fanattik team members loved watching Knight Rider grow,” the Fannatik team said in a statement. “Michael was so cool – with balls of steel – so when we were tossing around ideas for bottle openers, we thought, what better way to open a bottle than using what’s between his legs ?”

Yes, Fanattik plays into the seductive nature of FLAG’s Michael Knight (David Hasselhoff) with products like a bottle opener, collectible pin, keychain and glassware that come in packaging labeled “Make it a Michael Knight”. Of course, you can’t have Knight Rider without the Knight Industries Two Thousand (KITT), and the original smart car is highlighted as well.

Additionally, Fanattik and Universal are also collaborating on new products for two other iconic properties celebrating their 40th anniversary this year: Steven Spielberg’s AND the extra-terrestrial and John Carpenter The thing.

Keep your scanners open for new Knight Rider, ET, and The Thing merchandise at wearefanattik.com.

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