- Fancurve raised US$6.25 million in seed funding earlier this year
- Shirts will be based on original designs rather than replica kits
Fashion-focused non-fungible token (NFT) startup Everton and Fancurve are creating digital shirts for fans of the English football club to wear with the digital avatar in the metaverse.
The partnership is Fancurve’s first in the Premier League and builds on a similar deal announced earlier this year with Spanish football team Real Betis – its first club contract of any kind.
The “unique and photorealistic custom collections” are presented as premium digital collectibles, designed by Fancurve’s in-house team of 3D fashion designers, with influences drawn from Everton’s history.
Using original designs rather than replica kits will allow Fancurve to offer more unique items with varying rarities, while avoiding the challenges of using third-party intellectual property. It also ensures that NFTs are not dated by specific seasons.
The shirts will be sold exclusively on Fancurve’s online platform and there is no need to understand cryptocurrency or related technologies. The aim is to make buying a digital shirt as easy as buying a physical shirt from the official club store and Fancurve accepts debit and credit card payments.
Partner clubs have the flexibility to add utility to their NFTs, while fans are free to trade their collectibles through Fancurve or third-party platforms. The company stresses, however, that its articles are not designed for speculation.
“We are proud to partner with such a renowned Premier League club as Everton, with its fanatical fanbase and rich history,” said Chris Cook, senior vice-president of partnerships at Everton.
“We strive to be the largest and most innovative digital wearable platform for sports fans around the world, and we see this partnership as one that can help Everton and its community grow, as together we explore the web 3.0 football fandom.”
“We are truly delighted to welcome Fancurve to our growing partnership portfolio and are excited about the innovative opportunities this partnership will present for the club and our supporters,” said Everton Chief Commercial and Communications Officer Richard Kenyon.
Fancurve raised $6.25 million in seed funding in April, from investors including soccer platform OneFootball and former Germany international soccer players André Schürrle and Mario Götze.