During the round table on the theme “JD Singles Day 2021 Big Promotion increases high-quality consumption and empowers small and medium-sized businesses,” Liang Chang, Head of City Affairs Department at JDDJ of Dada Group, presented how Dada helps SMEs reduce costs, increase efficiency and promote sales during JD Singles Day 2021 big promotion.
Based on Dada’s partnership with JD “Shop Now”, a new company created jointly and dedicated to JD’s on-demand retail section, the “Quality Store” program is designed to enable physical retail stores to across the country, in particular SMEs, to achieve their goals of digital transformation and adaptation to the new O2O consumption environment.
Specifically, SMEs participating in JD Shop Now during the Singles Day shopping festival will receive green channel policy support for their stores launched on both JD.com and JDDJ, the platform. on-demand retail from Dada. In terms of online traffic, the marketing and traffic resources on JD.com and the JDDJ ecosystem will be brought to physical stores nationwide in a targeted manner through Location Services (LBS). For omnichannel marketing, JD Shop Now and JDDJ will integrate online and offline retail and create innovative marketing campaigns in partnership with ecommerce platforms, retailers and brand owners.
Meanwhile, Dada Now, Dada’s on-demand delivery platform, will provide physical stores with integrated fulfillment, order picking and door-to-door delivery solutions, ensuring timely on-demand delivery. for JD Singles Day promotions. Dada Haibo System will also provide omnichannel digital solutions integrating fulfillment, marketing, products and membership, so SMEs can quickly transition to digital upgrade while reducing costs and improving efficiency.
In October, JD.com and Dada Group jointly launched âShop Nowâ, JD Xiaoshigou (literally âbuy by the hourâ in Chinese). Shop Now operates on the âorder online, store delivery within the hourâ model and will speed up the omnichannel operation of Dada Group and JD in the on-demand retail space. At the same time, the two companies launched ‘Nearby’, a new tab on the home page of the JD.com app, designed to connect customers to nearby offline stores, such as supermarkets, pharmacies. or convenience stores, and offer a more convenient and affordable service. and a fast online shopping experience.
JD.com is a leading provider of supply chain technologies and services. The company’s state-of-the-art retail infrastructure aims to enable consumers to buy what they want, when and where they want. The company has opened up its technology and infrastructure to partners, brands and other industries, as part of its Retail as a Service offering to help drive productivity and innovation across a wide range of industries.
About the Dada group
Dada Group is a leading local on-demand retail and delivery platform in China. It operates JDDJ, one of the from China the largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual shippers across various industries and product categories. The Company’s two platforms are interconnected and mutually beneficial. The Dada Now platform enables a better delivery experience for participants on the JDDJ platform with its easily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast on-demand delivery order volume of the JDDJ platform increases the order volume and density for the Dada Now platform. In june 2020, the Dada group began trading on the global Nasdaq market, under the ticker symbol “DADA”.
SOURCE Dada Group