Culture Kings redefines the in-store retail experience

aka Brands Holding Corp. (NYSE: AKA) (the “Company”), a next-generation fashion brand accelerator, today announced the opening of the first US Culture Kings flagship store at The Forum Shops at Caesars, a Simon property in Las Vegas. , Nevada on Saturday, November 5e.

The approximately 14,000 square foot retail space sets the new standard for in-store shopping with its groundbreaking features and unforgettable atmosphere, including a recording studio for musical artists, a 75 feet, daily live DJs, a secret room featuring the most sought-after items in the streetwear market, and in-store activations including Holy Grail arcades and a half-basketball Sharp Shooter challenge. The store features over 18 international brands designed exclusively by Culture Kings, including Carré, GOAT Crew, Saint Morta and styles from top 60 third parties, making Culture Kings the new global streetwear authority.

“It’s always been my vision to launch stores in the United States, and there’s no better city than Las Vegas,” said Simon Beard, CEO and co-founder of Culture Kings. “The Culture Kings Las Vegas flagship store reflects our retailtainment philosophy and allows us to share the ultimate Culture Kings brand experience with our American audience. I am confident that this one-of-a-kind retail concept will drive in-store and online growth and accelerate our brand awareness in the United States. »

Culture Kings is at the forefront of a global streetwear phenomenon, showcasing a unique blend of sports, culture, music and fashion, and the American flagship brings that concept to life. The store’s more than 2,000 styles of apparel, headwear and footwear, playful activations and exclusive capsule collections capture shoppers’ attention in a setting unique in the retail industry.

“This is a pivotal moment for Culture Kings,” said Jill Ramsey, CEO of aka Brands. “Consumers interact with brands on a different level, and Culture Kings transforms traditional retail into an unforgettable and immersive experience that cannot be replicated. I’m excited to see the brand take off in the US and around the world.

The boutique will open to the public on November 5 at 11 a.m., and an exclusive VIP after-party, by invitation only, is sponsored by Moët Hennessy. It will feature a performance by DJ Drama and the participation of top talent from the worlds of music, entertainment and sports.

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