Alibaba’s grocery chain to open new stores in China

Alibaba’s grocery store chain, Freshippo, plans to expand its presence in the Chinese market with the addition of three new member stores in January next year.

The new outlets called Freshippo Business Group-X Wholesale Store (X store) will be opened in the three Chinese cities of Shanghai, Suzhou and Nanjing.

Last October, member-only store chain X debuted, and the addition of three new stores brought the total number of such outlets nationwide to seven.

The new stores, covering an area of ​​between 16,000 m² and 20,000 m², will have nearly 3,000 storage units (SKUs), 40% of which are products of the company such as Hema MAX, the private label of Freshippo.

Freshippo vice president and general manager of purchasing and merchandising Zhao Jiayu told China Daily:

“We focus on local sourcing, which not only meets the needs of Chinese customers, but also helps traders and even farmers in remote areas on the supply side. “

The new stores would also provide additional space for toys and clothing.

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Freshippo’s Director of Public Communication and Customer, Chong Xiaomeng, said, “Even in the wholesale purchasing model, we tend to market and package products in a more consumer-friendly way.

“For example, unlike our competitors who sell chunky cheese, we are rolling out cheese bars, flakes or slices that can accompany instant noodles and fondues, making it something that can be simply eaten as snack. “

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