A Pea in the Pod opens concept stores in Chicago, NYC

Dive brief:

  • A Pea in the Pod announced on Monday the opening of two concept stores – one in Chicago and one in New York, according to a company press release.
  • Maternity retailer will also open “a handful” of other stores across the United States
  • Stores will feature A Pea in the Pod products as well as styles from its sister brand, Motherhood Maternity. The locations will offer free bra fittings and style advice, according to the announcement.

Dive overview:

A Pea in the Pod ventures into brick and mortar again after closing all of its locations before the pandemic.

This time around, the maternity retailer is testing a new concept in two cities ahead of its planned expansion across the country.

“Before the pandemic, all of our points of sale were closed, and since then we have focused our efforts on providing mothers and expectant mothers with a strong digital, accessible and convenient shopping experience,” Marla Ryan, vice -Executive chairman of A Pea in the Pod and Motherhood Maternity, said in a statement. “However, we understand that we have a unique customer who appreciates the ability to shop and try on clothes in person as her body changes throughout pregnancy and postpartum.”

Customers will be able to purchase an assortment of maternity and nursing styles and designer brands including AG, 7 for All Mankind and Articles of Society.

A Pea in the Pod, along with Motherhood Maternity, once operated under the broader umbrella of Destination Maternity, which filed for bankruptcy in fall 2019. A few months later, Marquee Brands purchased the intellectual property and other assets. of Destination Maternity for $ 50 million. and liquidated the retailer’s stand-alone stores.

Marquee Brands also owns BCBGMaxAzria, Martha Stewart, Dakine, Ben Sherman and Sur La Table, among others.

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