A-Cold-Wall opens its first store in China

London-based clothing brand A-Cold-Wall has launched its first store in China as it seeks to boost brand awareness and market presence.

Launched in 2015 by founder Samuel Ross, A-Cold-Wall entered China through a partnership with Tomorrow Ltd – which acquired a minority stake in the brand in 2018 – and local brand management company Power Rich. A-Cold-Wall’s retail, wholesale and e-commerce businesses will be managed by these two companies as a joint venture.

The store, located in Beijing’s Taikoo Li Sanlitun shopping district, has white LED signage throughout and is decorated in a primary volt blue. Its home design follows a modern, industrial British trend.

The store also offers spaces to showcase products and host community-focused events. With additional spaces under development, the brand says the concept store reflects Samuel Ross’ conversation with various parts of the world.

A-Cold-Wall debuted online in China in 2020 through the JD platform, and it is currently sold by merchants like K11 and Foss. The brand informed Jing Daily in June that it aims to forge close ties with domestic customers and increase the brand’s popularity through online and offline channels, in response to growing demand from young Chinese for clothing. that help express their personality.

Earlier this year, A-Cold-Wall opened two physical stores in Korea. According to WWD, Ross plans to open more stores in major cities like Seoul and Tokyo, as well as in the Asia-Pacific region and major cities in China, by 2024.

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